Independent Study Shows over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category

The flavored air category is a new category for cessation. In 2018, FÜM created the first flavored air device. In the coming yeats, several other flavored air devices joined the space, creating a robust new way for people to ditch nicotine. 

An independent survey study was conducted with 527 respondents who used nicotine in the last 30 days, of varying genders and ages, throughout the USA. 

The survey showed that over 50% of recent smokers are aware of flavored air. As a new category for cessation, this level of awareness for the products and their application is impressive. New categories of products develop over time, gaining awareness slowly as they become more popular. The fact that this new category, which just started in 2018, is now this widely known is a massive feat, showing the unrelenting potential that flavored air has as a leading approach to cessation now and in the future.