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2,903 REVIEWS

SAME YOU. BETTER HABITS

Ridiculously Fidgety

No vapor. No batteries. No guilt.
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Freedom from smoke, nicotine and toxins

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Real Results

Rated 2.1x More Effective

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Trusted by Experts

Clinically Studied, Lab Tested

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Cost Efficient

1/3 Cost of Your Bad Habit

World's first

FLAVORED
AIR DEVICE

Award winning

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It's Just Air.
Zero nicotine, vapor
or batteries.

It's Just Air.
Zero nicotine, vapor
or batteries.

Natural

Hint of light and

refreshing flavors

Weighted

Perfectly weighted
for quality comfort

Airflow

Control adjustable
air resistance

Fidget

Made to fidget for
calming tension

As heard on pods
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Fresh Sellers

750k+ sold

Journey
Pack

Your plot twist begins here!

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Journey Pack
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Journey Pack

Your journey begins here

Everything Pack
Best Seller
Everything Pack

FÜM Prominent + 11 flavors + more

Gingerbread Cores
New
Gingerbread Cores

Limited time only

Cores Club
Cores Club

Subscribe and save 30%

Toppers
New
Toppers

Softer, warmer mouthpiece

FÜM Base
FAN FAV
FÜM Base

Weighted, magnetic stand

FÜM Solano
Best Seller
FÜM Solano

Walnut and black onyx

FÜM Prominent
FAN FAV
FÜM Prominent

Maple and stainless

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Explore the whole collection!

Flavor cores

What's your
flavor?

Safety.
Built on standards.

Being the first comes with the privilege of responsibility. We are setting the highest standards for the research, testing and manufacturing of Flavored Air.

3

Studies

Complete

3

Studies

Underway

13

Studies

Planned

¹ Completed studies were done in a double-blind, randomized, placebo-controlled clinical trial assessing 30 healthy adults over the course of 3 months.

The Science

Recommended
by world class
Doctors

“The experience was similar enough to replace the ritual behavior, but different enough that I wasn’t constantly reminded of what I was missing. As a doctor, I can’t say that any particular strategy, technique, medicine, or surgery is going to work for every patient but I've seen incredible results myself.

Patrick Beeman, MD 1

check FÜM Partner

1Dr. Beeman is board-certified addiction medicine physician, medical educator, and writer. He has served as the Director of Content for COMQUEST and has helped a number of students achieve admission to medical school as an advisor.
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The Science

Recommended
by world class
Doctors

“The experience was similar enough to replace the ritual behavior, but different enough that I wasn’t constantly reminded of what I was missing. As a doctor, I can’t say that any particular strategy, technique, medicine, or surgery is going to work for every patient but I've seen incredible results myself.

Patrick Beeman, MD 1

FÜM Partner

1Dr. Beeman is board-certified addiction medicine physician, medical educator, and writer. He has served as the Director of Content for COMQUEST and has helped a number of students achieve admission to medical school as an advisor.
signature

4.3

Showing 5 star reviews

Happy with my Füm!

I am happy I have my Fum when I need that pull of fragrance and not the other. Still working on discontinuing that habit and glad I can figgit with my Fum. 😀

Gioia M.

California

It's been great ❤️

It's been great, I usually always have it in my hand so the fidgeting twisting barrel is a lifesaver for me. I just finished the 30day tracker card and I've never felt better. My favorite flavor cores are the Maple Pepper and Crisp Mint.

Dylan H.

Calgary

Helps Me to Calm Down

Didn't have a "bad habit" per se, but helps me to calm down and overall is just enjoyable. Took some time to get used to it, even considered a refund, but agreed with support to try it out more and ask for refund within 30 days if needed - decided to keep it and quite happy with that decision

Marek O.

California

Clinician Reviewed

Independent Clinician Evaluations

Clinicians receive product samples and are never compensated to submit evaluations. Learn more

Dr. Karuna Manandhar
Dr. Karuna Manandhar
Verified clinician
Specialty
Family medicine
Years in practice
11
Activates familiar brain signals to help curb bad habits
After smoking for an extended period of time, some people may find they are stuck with patterns that are hard to break. That’s why I recommend the Journey Pack from Füm, as it can give the hands and mouth something to do. The goal is to cue familiar brain signals but to do it in a healthy way without exposure to harmful vapor. This may provide a sense of relief and comfort for people trying to breaking long-time patterns. Overall, I see this as a promising tool for both lifestyle and behavioral transitions.†
Show more
Highlights: Breaks patterns Brain cues Behavioral transition
Dr. Karuna Manandhar
Ana Gilman, NP
Verified clinician
Specialty
Family medicine
Years in practice
10
Supportive tool for people struggling with physical urges
Cravings can be chemical but they can also be tied to sensations and movements. For example, smoking cigarettes can created learned physical habits, like reaching for a cigarette when restless or stressed. Smokers may find they unconsciously repeat these same motions, even after they quite smoking. Füm may help with this by engaging muscles in common problem areas, which may help patients avoid repetitive triggers. While the motions may be similar, I appreciate that the flavor cores are nicotine free and made from plant compounds, making them much safer for regular use.†
Show more
Highlights: Aids nervousness Good habits Safe ingredients
Dr. Karuna Manandhar
Sabeena Faiz, NP
Verified clinician
Specialty
Primary care
Years in practice
19
Encourages healthier lifestyle choices using mirrored behaviors
I appreciate how Füm can support patients as they develop better habits. The barrel is designed to mirror hand-to-mouth gestures that can help redirect learned behaviors or physical urges. I like that the flavored air provides some sensory stimulation and encourages controlled breathing, which can itself help manage stress. Altogether, these things may allow the brain to more easily shift attention during moments of stress or temptation. Over time, I do believe that Füm can be a very helpful tool, especially when struggling to change old habits or maintain new healthy routines.†
Show more
Highlights: Redirect urges Controlled breathing Healthy routines
Read more
Clinician reviews powered by

†This clinician wants to clarify that larger-scale research to support their product claims is still developing.

What does 'Clinician Reviewed' mean?

These reviews were collected by an independent third party, FrontrowMD, who shares free samples with clinicians so that they have the option to either try the product themselves or share it with patients in their practice.

FrontrowMD then asks as many of them as possible to share their thoughts about the product in an independent review, without compensating them. If helpful to save the clinicians time, we provide one or more pre-drafted reviews that they are welcome to edit or submit as they see fit. Any submitted review reflects the clinicians' genuine views and/or experiences with the product.

Additionally, health brands must publish all detailed reviews, even negative reviews that have clinical rationale for why they do not recommend this product.

If they submit a review, we offer a 30% discount for all their patients on that product, which is double the standard discount clinicians can offer patients through the FrontrowMD discounts page platform.

We hope these reviews help you understand whether this is a safe and effective product, as explained by medical experts.

Who is FrontrowMD?

FrontrowMD is an independent, third-party on a mission to help shoppers make informed health choices. Our flagship offering brings unbiased medical expert opinions right to the fingertips of shoppers, at the point of purchase.

Are clinicians paid to do this?

No — clinicians are never compensated. This is a free platform for clinicians and patients. We share free samples with clinicians and ask them to share their honest feedback on the product so that it can help shoppers make better decisions about their health.

Dr. Karuna Manandhar
Dr. Karuna Manandhar
Verified clinician
Specialty
Family medicine
Years in practice
11
Activates familiar brain signals to help curb bad habits
After smoking for an extended period of time, some people may find they are stuck with patterns that are hard to break. That’s why I recommend the Journey Pack from Füm, as it can give the hands and mouth something to do. The goal is to cue familiar brain signals but to do it in a healthy way without exposure to harmful vapor. This may provide a sense of relief and comfort for people trying to breaking long-time patterns. Overall, I see this as a promising tool for both lifestyle and behavioral transitions.†
Highlights: Breaks patterns Brain cues Behavioral transition
Dr. Karuna Manandhar
Ana Gilman, NP
Verified clinician
Specialty
Family medicine
Years in practice
10
Supportive tool for people struggling with physical urges
Cravings can be chemical but they can also be tied to sensations and movements. For example, smoking cigarettes can created learned physical habits, like reaching for a cigarette when restless or stressed. Smokers may find they unconsciously repeat these same motions, even after they quite smoking. Füm may help with this by engaging muscles in common problem areas, which may help patients avoid repetitive triggers. While the motions may be similar, I appreciate that the flavor cores are nicotine free and made from plant compounds, making them much safer for regular use.†
Highlights: Aids nervousness Good habits Safe ingredients
Dr. Karuna Manandhar
Sabeena Faiz, NP
Verified clinician
Specialty
Primary care
Years in practice
19
Encourages healthier lifestyle choices using mirrored behaviors
I appreciate how Füm can support patients as they develop better habits. The barrel is designed to mirror hand-to-mouth gestures that can help redirect learned behaviors or physical urges. I like that the flavored air provides some sensory stimulation and encourages controlled breathing, which can itself help manage stress. Altogether, these things may allow the brain to more easily shift attention during moments of stress or temptation. Over time, I do believe that Füm can be a very helpful tool, especially when struggling to change old habits or maintain new healthy routines.†
Highlights: Redirect urges Controlled breathing Healthy routines

†This clinician wants to clarify that larger-scale research to support their product claims is still developing.

Clinicians may edit and/or submit FrontrowMD-drafted reviews. All reviews are informational only and not medical advice. Always consult your provider.

Learn more about FrontrowMD

You asked.
We answered.

What does flavored air taste like?

If you're used to vapor, FÜM may not be as strong as you'd expect at first, but we also won't leave you in a hospital bed. FÜM can be compared to a herbal tea if vapor was compared to a sticky soda. Not as sweet, and a lot more natural.

How does FÜM work?

FÜM produces no smoke or vapor, just delicious flavored air.

Physiology shows stopping a bad habit cold turkey is very hard on your brain. FÜM works by replacing your hand-to-mouth fixation, calming nervous tension through fidgeting, and distracting you from your bad habit with delicious flavor.

How long do Flavor Cores last?

Each Core pack contains 3 Cores, providing 10+ days of peak flavor. The Complete Cores Pack, available with a lifetime device, comes with enough Cores to last you approximately 3.5 months.

How often can I use FÜM?

As often as you like. Please Note: if FÜM is negatively affecting you please stop and contact your physician.

Is FÜM safe?

Yes, multiple 3rd party toxicology reports & studies have been done on the inhalation and digestion of the plant compounds we use in our Cores, and we are committed to always be funding more.

Is FÜM FDA-approved?

FÜM is fully FDA-compliant. While the FDA does not actually approve supplement and food-grade products, only drugs, we will always go above and beyond with safety.

What are cores made of?

Each Core fiber is medical grade polyester, infused in the fiber is our unique plant blend of pure essential oils from amazing farms we've partnered with around the world.